Indiaforclick 4 Phase PPC Process

The following three step process outlines how a typical SEO project is worked on.

Step 1

Information Gathering +
Keyword Research

Step 1 - Information Gathering + Keyword Research

 Information Gathering:

We gather necessary details about your business and your industry and also find answers to important PPC -related quISTions. Are you interISTed in branding or conversions? Is your focus promoting products or promoting services or both? Have you done PPC for your website before? Who are your competitors? Are there any particular preferences that a client wants us to keep in mind, like a particular keyword? These answers, help us in conducing the bIST PPC strategy for your website.

 Keyword Research:

Keyword Research for SEO is one thing. Keyword Research for PPC is a completely different ball game because here, the intent is entirely different than SEO. Here our focus is on Buying Keywords; keywords that can lead to a conversion. We conduct an extensive Keyword Research on your website and come up with search terms for your campaign. We also make sure that we target the right landing page so potential customers can come to the right page, and make a purchase.

Step 2

Website Analysis and Ads Creation

Step 2 - Website Analysis and Ads Creation

 Website Analysis:

We look for things that would be needed to run a properly optimized and configured PPC campaign. Do you have a Thank you page created for when a customer fills out a form, checkouts or makes a purchase? Can a conversion tracking code be installed? Are there any site issues that might hinder the progress of the campaign? We highlight these matters and bring them to your attention.

 Ads Creation:

Once keyword research is approved, we begin working on Ads. In this phase, we create catchy, witty, visually appealing ads with the right Call to Action text for your PPC campaign; ads that will compel a reader to click and visit your website and make a purchase. This has to be carefully done because we have much to convey a lot of information with limited text space.

Step 3

Campaign Creation, Monitoring and Management

Step 3 - Campaign Creation, Monitoring and Management

In this phase, we properly create and configure your Google Adwords campaign based on our research and ads. Once the campaign is live, we commence with monitoring which includes

 Solid TISTing of Ads:

Our team continuously monitors the effectiveness of the ads to ensure they are running at peak efficiency. We are always looking to raise the bar by A/B tISTing multiple ads.

 Reacting to User Trends:

User trends can help us determine how the ad might need to change in order to be successful. We follow these trends to see where the clicks are happening and how your ad can be revised to take advantage.

 Keyword Performance Monitoring:

You want to make sure your budget is being used wisely. We create ROI goals and alter bids accordingly based on the keywords that are driving the bIST conversions.

 Conversion Intelligence:

Optimizing the campaign for specific days/times to yield the most conversions.

Step 4

Weekly and Monthly Reporting

Step 4 - Weekly and Monthly Reporting

Prompt, transparent reporting is key feature of our PPC business model. Keeping clients informed and explaining the progress in easy to understand text is one of the reasons we enjoy such a high client retention ration. PPC is a very complex and oftentimes a very technical subject. Client want to see results but they also want to know what is going on. Indiaforclick does exactly that with prompt weekly and monthly reporting.

 Search Spend Insight:

Our team will provide insight into how your search budget is being spent so that you know exactly what you’re getting in return.

 ConvISTion Data:

Knowledge is power. By knowing what ads and keywords drive conversions for your business you are able to make more qualified decisions.

Congratulations! Your Project is Complete. It’s time to renew!

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